About Us

A unique collection of clothing and curios for all those who dwell in the forest at heart.


Inspired by the mori kei community in Japan, our brand was born from a love of recycled materials and a romanticized vision of spending time in nature. These designs will transport you to a fairytale forest that you’ll never want to leave. 

Founded by cosplayer Atelier Heidi, Forest Girl Clothing features both one-of-a-kind handmade pieces as well as more affordable designs developed for wider release. Whether you are strolling through the woods or just imagining it, these designs will bring home the wonder and charm of the natural world.


Many things! There aren't a lot of limitations, but there are some major defining trends: natural fabrics, muted colors, layers, soft textures, and comfort fits. In our collection, you'll find mostly colors and patterns reminiscent of nature. Earth tones, blush tints, neutrals, forest greens, and stormy grays and blues. We love interesting drapes -- oversize clothing, ruffles, flounces, and asymmetrical hems. Our favorite clothes have a home made, rough-spun look to them.

We encourage a liberal definition of what can be considered "forest fashion", but we hope you'll see the common threads.

For examples, take a closer look at our collections or our blog for wardrobe inspiration. For more about the history and community, look up "Mori girl" street fashion, cottagecore, lagenlook, and prairie style.

Forest Girl Clothing updates every Friday! New listings go live at noon Pacific time.

New items will be restocked until they become unavailable. Some items have long manufacturing periods and can only be restocked periodically.

Used items cannot be restocked. Handmade items are typically limited runs that can be restocked with similar, but not identical items.

Every individual listing will note whether an item is new, used, handmade or upcycled.

Our goal for the future is to keep producing new items in larger quantities, for people of all sizes to enjoy.

Used and upcycled items will still remain an integral part of our business. Originally, most of our inventory was secondhand or made from recycled materials. We are still passionate about reusing fabrics and found items, and keeping quality goods in circulation.

Atelier Heidi is the business name of artist and designer Heidi O'Ferrall. "Atelier" means workshop, often referring to artisans and fashion houses. In this case, you can think of Atelier Heidi as "everything made by Heidi". Forest Girl Clothing falls under that umbrella.

Check out AtelierHeidi.com for more info on Heidi, her background and portfolio.